How I can help you…

Being BALLSY

I would love to have a conversation with CEO’s or brand owners about how I can help your brand evolve and thrive during the current post-COVID recession.

Brave

Adapt

Listen

Lighten

Spend

(Y)Innovate

Interim CMO or consultant

Turn the complex into the simple. Bring it to life.

Define your brand’s purpose, disrupt the conventions of your market and tell a brilliant story, leading to a disproportionate share of your customers’ hearts and minds.

Brand Strategy Review

Having spent over 20 years of my career as a brand strategist, then perhaps I can help you optimise your brand strategy.
In my experience, there is usually some help I can give to tune or amend a brand’s essence or promise or mission in order to make it a more appropriate vehicle to better accommodate future innovation or technology focused products. Ensuring that all the stakeholders agree on the future brand’s vision and strategy is a better springboard for creating an environment for innovation to happen.

Customer-centric innovation process

I can bring together customer trends, insights and innovation skills to create ideas that will help deliver new digital products and services, and also help refine and improve your existing inventions through insights.

Over the last 13 years, I have developed a unique customer-centric innovation process using Brandologists.