“Gav was a member of my senior leadership team at O2 for 7 years. During that time he showed himself to be a highly creative thinker, a passionate brand strategist and a bold customer champion. His recognition of emerging customer trends and translation into actionable customer insights helped him to shape our vision as a brand and a business. 
Gav was instrumental in embedding, throughout the company, the belief that loving our customers and turning them into fans would deliver sustainable competitive advantage. Perhaps his greatest impact was his insight and idea for giffgaff, which has grown to be a very valuable part of the O2 portfolio.”

– Ronan Dunne, EVP & CEO, Verizon Consumer Group (Ex CEO O2 UK)

“Gav Thompson has many qualities: he is a good laugh; he has vision; he is a clear strategic thinker; he gets brands; he understands customers; he gets stuff done; he writes beautifully; he has broad shoulders; he wears interesting trainers and shirts. In short, he has a lot to offer.”

– Johnnie Boden, Founder of Boden

“Gav is an innovative and creative thinker who always put the customer at the heart of everything he did during his years at O2 / Telefonica.”

– Mark Evans, CEO of O2 & Patricia Cobian, CFO of O2

“I’ve met and read many people who claim to be creative innovators. Few can point to the same portfolio or scale of impact that Gav’s ideas have achieved. He has a talent for seeing the potential for a brand to set itself apart.”

– Tim Sefton, Ex Chief Customer Officer of O2

“Gav is one of the most inspiring leaders I have met. He manages to combine big thinking and intellectual rigour with humility and kindness. Superpowers he brings to every aspect of the job. He will push boundaries, and make every idea better. He is the ultimate combination of strategist, creative and entrepreneur. I have had the honour of being hired twice by Gav, and can vouch for the fact he is an exceptional leader, mentor and good egg.”

– Olivia Browne, Marketing Director, King Games

“Gav is a unique combination of part business strategist, creative ideator and sociologist.  His knowledge of people, what interests them and drives them is unprecedented.  

He has developed an innovative creative process - Brandology that brings together eclectic groups of people into a workshop setting and through specialist moderation techniques creates transformative business ideas.

 Gav is super smart, extraordinarily kind, great fun and incredibly passionate.  He is driven to create powerful ideas and committed to make them happen.”

– Sarah Davies - Ex Head of New Business Innovation, Telefonica